Policy to Pass on Engaging & Well-Written

So, what then is the reason for not taking it.  Just didn't feel like it?  Didn't really find it engaging and well-written? Fickle?

Dear Writer: Thank for submitting ["Name of Work"] to Abyss & Apex. I found the story engaging and well written, but unfortunately we are going to pass. Best of luck in placing your story elsewhere.We really do appreciate you letting us see your work. Kind regards, Oliver Waite, Assistant Editor